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Sports Biz
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CNBC.com |
] had a story about the New York City Department of Education teaming up with ESPN [DIS
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] to create a school called the Business of Sports School or BOSS. The high school, the paper said was "part of a push to create 21st-century versions of what are rapidly becomeing out-of-date vocational or trade schools." I actually saw the story first on Awful Announcing and found out that the Associated Press had picked up on the story. Surprised that there was no comment from ESPN, I corresponded with spokesman Mike Soltys who sent this to me via e-mail.
"Reports suggesting ESPN is launching a high school are overstated," Soltys said, via e-mail. "ESPN the Magazine has made a non-financial commitment to help develop a curriculum, in addition to providing other volunteer-based support."
I have more faith in the business of sports than most obviously, but this story seemed a little too good to be true.
Update: I just spoke to Melody Meyer, a spokesperson for the NYC Department of Education. Meyer pointed out that while the school isn't officially licensed by ESPN, its curriculum is endorsed by the folks at ESPN The Magazine. The Magazine has promised it will also provide internships and mentoring.
Questions? Comments?
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