ABOUT THIS BLOG
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Gloria McDonough-Taub is Editor of Blogs at CNBC.com and the author of the CNBC.com blog, Bullish On Books. She reviews the books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on our site or on our air. Gloria has nearly 30 years of TV experience including local and national news, documentaries, talk shows and syndication. She's interviewed presidents, pundits, and pampered princesses. Now she just wants to kick back and read a good book.
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Text Size 
Feb.04
2:45 PM ET
Wednesday, 4 Feb 2009
Obama Campaign Manager Wins Great Book Deal
Posted By:Gloria McDonough-Taub
Sectors:Retail
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AP David Plouffe |
The book was sold as an inside account, including "the deliberations about whether to run against long odds, the primary battle with Hillary Clinton, the drama of the general election campaign and the strategic roads taken — and not taken, plus "the business lessons to be learned from the formation and the functioning of an unprecedented $1 billion start-up — use of technology, crisis management, grass roots, and personnel management.”
The ultimate Washington insider and lawyer Robert Barnett (who repped Obama and both Clintons among all the other A+ers) got Plouffe the deal reportedly "at least $1.5 to $2 million."
It’ll be published by Viking Penguin and will be out this fall.
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