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Sports Biz
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Super Bowl XLIII was the most viewed television program in U.S. history with a total audience of 151.6 million viewers, topping last year's broadcast by 3.3 million viewers.
But the most interesting note I've seen from the folks at Nielsen is that the game was watched by an average of 38.3 million women — the most since 38.6 million women watched the 1994 Winter Olympic figure skating competition featuring Nancy Kerrigan on Feb. 25, 1994.
The only other program that ranks higher than that was the first night of the same competition featuring Kerrigan (Feb. 23, 1994), when an average of 40.9 million women watched.
Kerrigan was of course attacked just one month prior to the competition by competitor Tonya Harding's ex-husband and his friend. Kerrigan went on to win the silver medal in Lillehammer in a controversial decision.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes