Arby's Scores In Swimsuit Issue
CNBC Sports Business Reporter
I can see why a brand would want to put an ad in the Sports Illustrated Swimsuit Issue .
But at $375,000 for a full page, there are a lot of challenges. Well, one. A whole lot of beautiful women in bikinis surrounding your pitch.
But I have to give it to the folks at Arby's . Not only did I stop. I read the whole ad.