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Current DateTime: 07:06:23 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 7:09:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 07:06:28 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Biz

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Feb.11
4:55 PM ET
Wednesday, 11 Feb 2009

Jewelry Maker Boasts Unexpected Prize: Bar Refaeli's Neck

Yesterday was a good day for jewelry maker Robindira Unsworth. Robindira, who designs jewelry with her husband Robert on their collection, discovered that their Three Strand 22K Gold Vermeil Hammered Bead Necklace was featured on the neck of model Bar Refaeli on the cover of the Sports Illustrated Swimsuit Issue.

"It was a complete surprise," Robindira told me. "Six months ago, a stylist asked us to send a series of pieces and, a month ago, we got a credit request. So we knew we were in, but we didn't know it was the cover."

Robindira said that yesterday afternoon she got a call from her girlfriend, went online and saw her necklace on Refaeli.

"We went running out of the office, went to a book store and picked up four copies and we were jumping up and down in the magazine section," she said.

Robindira told us that having pieces featured in magazines usually translates into big sales. "It's hard to know what's going to happen here," she tellls us. "But it's pretty amazing. We're ready."

The necklace that Bar is wearing retails for $413. The company notes that the necklace is also available in sterling silver ($400) and a mix of oxidized silver and gold ($463).

Items from the collection are available in more than 200 high end boutiques and specialty stores including Henri Bendel, Bloomingdales and the Neiman Marcus Catalogue, as well as on the company's Web site, Robindira.com.

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Current DateTime: 09:37:12 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:41 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:13 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:30 10 Feb 2012
LinksList Documentid: 29779199
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