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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Sports Biz
Feb.12
10:34 AM ET
Thursday, 12 Feb 2009
Ana Ivanovic Poses For Sponsors
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Gambling | Movies & Film Studios | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Food and Beverage | Media | Personal and Household Goods
Companies:Nike Inc | Under Armour Inc
As you might know, I am a big fan of tennis player Ana Ivanovic.
That means any time we come across some new photos or ads, I'm going to post them. So here we go, the first is Ana's new Rolex ad, which as far as we know, has only run once -- in the Fed Cup program in Belgrade last week. Assuming most of you weren't there....
Ana Ivanovic
The strategy taken by Yonex shows more of an innocent Ana.
Ana Ivanovic
We're counting down the days until March 2 when Ivanovic comes to New York to play at Madison Square Garden in the BNP Paribas Showdown for the Billie Jean Cup. The event will also be broadcast on HBO.
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