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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Feb.12
11:16 AM ET
Thursday, 12 Feb 2009
Behind The "Guitar Hero" Curse
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Food and Beverage | Media | Personal and Household Goods
Companies:Activision, Inc.
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Fiskfisk Playing Guitar Hero |
That has some saying that the other two athletes in the spot, Kobe Bryant and Tony Hawk, better watch their backs.
But how about the company that makes the game?
"Guitar Hero" might be the hottest franchise in the world, but the game's maker Activision Blizzard [ATVI
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] yesterday announced a $72 million loss for the fourth quarter.
By 10 a.m. ET this morning, the stock was down 5.4 percent to 8.97, just 83 cents off its 52-week low.
Shares reached an all-time high close of $18.62 on July 18th of last year.
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