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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Feb.12
5:58 PM ET
Thursday, 12 Feb 2009
SI Models Rang The Closing Bell — Prematurely
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
We're shocked this didn't get any coverage, but CNBC's Trader Talk blogger Bob Pisani confirmed the rumors floating around today — that the Sports Illustrated models rang the closing bell at the New York Stock Exchange a bit too early yesterday.
It has happened before; and, as Bob told me, if you lean on it — it just goes off.
Insert all kinds of jokes here.
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