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Current DateTime: 05:57:21 12 Mar 2009
LinksList Documentid: 19836971
Expiration DateTime: 3/12/2009 6:00:11 PM
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By: Reuters | 12 Feb 2009 | 06:42 PM ET
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Microsoft
Mark Lennihan / AP

Microsoft
announced plans Thursday to open its own chain of stores and hired a DreamWorks Animation executive to run them.

The move follows rival Apple's [AAPL  Loading...      ()   ] successful foray into retailing, but comes at a time when consumer spending is under pressure due to the recession.

The company did not say how many stores it was looking to open, or when, or which products would be available.

That is to be decided by David Porter, a former DreamWorks Animation [DWA  Loading...      ()   ] executive, whom Microsoft [MSFT  Loading...      ()   ] named as its new vice president of retail stores Thursday.

Copyright 2009 Reuters. Click for restrictions.
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