This theory suggests that the direction of the economy can be predicted based upon the average length of hems in that year’s new fashion lines. If skirts are short, markets are on the rise. Conversely, if skirts are long, markets are heading down.
The rationale is that longer skirts are worn when general consumer confidence is low, demonstrating fear and lacked spending. When skirts are short, consumer optimism and confidence is high, indicating a bullish market.
Though not a generally accepted indicator, major shows such as NYC’s fashion week do offer a unique perspective into the global psyche; where designers from around the world, working independently, come together to unveil that year’s designs. These designs are at least in part influenced by the culture and economy surrounding the designers.
In early 2008, from London to New York to Milan, reports suggesting the drop in hemline length were abundant… and so were the references to the stock market. Looking back to reports from 2007 and 2008, the headlines are eerily prophetic: Reuters Sept 07: Low Hemlines Spell Bad News for the Market?