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Tech Check
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Turns out the Blake Jorgensen departure was only the tip of Yahoo [YHOO
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] iceberg, with CEO Carol Bartz announcing the first steps this morning of her highly anticipated reorganization of the company. I'm told the new management structure will be about "results," "speed," "accountability," and far more "operationally focused" than the company has been in recent years.
While Bartz is not announcing which executive will fill what new role at the company yet, I'm told the executives who were offered a chance to stay were told they would now have to figure out whether they want to be part of this new structure, this new company, even if it means a decidedly big reduction in responsibilities for some, and some completely different responsibilities for others. I'm told through a source at Yahoo that when Jorgensen was told this, he and Bartz "mutually decided" that it was time for him to leave the company.
That said, in her blog to employees this morning, Bartz writes, "People here have impressed the hell out of me. They're smart, dedicated, passionate, driven and really nice...I'm rolling out a new management structure that I believe will make Yahoo a lot faster on its feet. For us working at a Yahoo, it means everything gets simpler. We'll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer."
She ends her note talking about Yahoo's brand: "In the past few years, we haven't been as clear in showing the world what the Yahoo brand stands for. We're going to change that. Look for this company's brand to kick ass again."
Fiery words from a CEO with a big job and enormous challenges ahead as Google [YHOO
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] continues to seize marketshare in all kinds of online advertising, and a partnership with Microsoft [YHOO
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] continues to be elusive, though some on the Street now think a partnership is imminent.
I spoke with someone at Yahoo today who says the news is all about themes and structure and not yet about the individuals who will drive this change. Over the coming days, the company is fully prepared that individual executive names will begin to leak as the company solidifies its new structure. In other words, I don't think that Jorgensen's departure is an anomaly. He may merely be the first — or latest, depending on your perspective — domino to fall.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes