More Videos
- Will TCU See The "Flutie Effect?"
- NBA D-League On The Rise
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
RSS FEED
MOST SHARED
- Garlic Price Rises Surpass Gold, Stocks in China
- Ritz-Carlton ?Struggling? in the US: President
- New-Home Sales Jump 6.2% To Highest Level in Over Year
- S&P Stocks Trading at New 52-Week Highs
- The Executive Job Search
- Judge Erases Couple's $525,000 Mortgage Payment
- US Plans to Reduce Emissions By 17% Within Next Ten Years
- Activision Prepares to Double Dip on ‘Modern Warfare 2’
- Half of Banks' Losses May Still Be Hidden: IMF Head
- Where Do Pardoned Turkeys Go?
- There's a 'Great Chance' For a Double-Dip Recession: Strategist
- Revenge of the Gangsta Nerds
- Will TCU See The "Flutie Effect?"
- Retail Earnings and Sales to Improve in Q4: Analyst
- Consumers Catching the Holiday Spirit
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- S&P Stocks Trading at New 52-Week Highs
- AIG, Ex-CEO Greenberg Reach Pact to Settle Disputes
- Bank of America CEO Search May Extend Into 2010
- 'Cancer of Fraud' Permeates Health Care System: Critics
- US Mint to Suspend American Eagle Gold 1-Ounce Coins
- Judge Erases Couple's $525,000 Mortgage Payment
- For Many in US, It Will Be a Scaled-Down Holiday Season
- Where Do Pardoned Turkeys Go?
- Jobless Claims Below 500,000, Durable Orders Slip
- Activision Prepares to Double Dip on ‘Modern Warfare 2’
Sports Biz
Text Size 
Yesterday, the New York Yankees and the Bank of America [BAC
Loading...
()
] confirmed that they are no longer talking about a big sponsorship deal at the new Yankee Stadium.
But that doesn't mean that Bank of America officials aren't satisfied with their return on investment from the sports world.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.
According to Nielsen, Bank of America, spent the most money among banks on television advertising in the U.S. during sports broadcasts in 2008. Here's a breakdown of how much money each bank spent on TV ads and what percentage of that came during sports programming.
Banks and Sports Spending |
| PARENTING COMPANY | TOTAL 2008 SPENDING | TOTAL ON SPORTS | % ON SPORTS |
| Bank of America (BAC) | $137.9M | $43.8M | 31.8% |
| RBS (RBS) | $23.7M | $11.2M | 47.4% |
| Charles Schwab (SCHW) | $14.8M | $8.1M | 55.0% |
| JPMorgan Chase (JPM) | $132.0M | $8.0M | 6.1% |
| Wells Fargo (WFC) | $71.4M | $7.8M | 11.0% |
| PNC Financial (PNC) | $21.6M | $5.9M | 27.3% |
| Northern Trust (NTRS) | $7.9M | $5.3M | 67.2% |
| US Bancorp (USB) | $17.2M | $5.0M | 29.1% |
| Citigroup (C) | $15.1M | $3.4M | 22.5% |
| ING (ING) | $28.5M | $3.1M | 11.1% |
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes