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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Feb.27
4:07 PM ET
Friday, 27 Feb 2009
Casey Wasserman Responds To Congressional Attack Of Marketing
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.
Check out the video below to see what the sports business mogul had to say about how sports marketing has been attacked this week.
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