ESPN.com is reporting that Alex Rodriguez is having surgery to remove a cyst from his right hip and could be out 10 weeks.
And while some are calling this a setback for the New York Yankees third baseman, we here at "SportsBiz" think that this is actually good thing from a PR perspective.
The boos will still come in if he doesn't perform when he returns in say June, but we think the heat is somewhat taken off him, now that he doesn't have to answer questions about his play in April.
We're glad some people agree with us, including Kathy Connors, a sports and entertainment publicity consultant.
"It is definitely a short term PR plus because it provides a much needed change in the trajectory of the current story line for A-Rod," Connors said. "It also allows him to retreat temporarily from facing the media on a regular basis. He will still be under intense scrutiny, which is not going away anytime soon. But, for the foreseeable future, the A-Rod story now includes the surgical procedure, the rehabilitation, the recovery process and now an even more heightened curiosity about his return to competition and how he will perform."
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