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darren rovell's sports index
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DARREN ROVELL'S SPORTS INDEX




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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Sports Biz
Mar.06
2:24 PM ET
Friday, 6 Mar 2009
Major League Baseball Bans "A-Fraud"
Posted By:Darren Rovell
Topics:Consumers | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
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CNBC.com Photo Composite |
MLB.com has banned the new A-Rod nickname from the personalization feature on replica jerseys on MLB.com. MLB.com spokesman Matt Gould told CNBC that the league does not allow fans to personalize products with anything that is deemed inappropriate, derogatory or profane.
Fans haven't been able to personalize their jerseys on the site with the word "steroids" since 2005, but as of this afternoon, fans can get A-Rod's drug of choice, "Boli," on the back of jerseys. They can also get "Sucart," the last name of A-Rod's cousin, who has been part of the story.
Critics of Rodriguez have taken a liking to the "A-Fraud" nickname since it was mentioned in Joe Torre's book, "The Yankee Years."
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