Apple certainly knows a thing or two about making headlines. In fact, they did it again on Wednesday.
This time Apple is grabbing attention because of it’s new iPod Shuffle that takes its "smaller is better" mantra to a whole new level.
The third-generation Shuffle, a slim aluminum rectangle less than 2 inches long, takes up about half as much space as the previous version even as it doubles music storage space to 4 gigabytes. To achieve such a tiny form, Apple had to remove most of the buttons from the body of the $79 device and build them into the headphone cord instead.
"Smaller has tended to work very well for us," said Greg Joswiak, a marketing vice president at Apple.
Since the device can carry 1,000 songs, Apple has come up with a way for people to identify the music they're listening to or find songs they want. A new feature called VoiceOver can, at the push of a button, speak the song and artist name or rattle off the list of custom mixes -- called playlists -- that the owner has loaded onto the device.
The new Shuffle, which comes in silver or black aluminum with a shiny stainless steel clip, is set to go on sale Thursday.
For further insights we turn to Piper Jaffray’s Gene Munster, one of the Street’s most widely followed Apple analysts.