Published: Monday, 16 Mar 2009 | 6:02 AM ET

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London, 12 February 2009 - CNBC, the leading business and financial TV channel, today announced the launch of a new dedicated Olympics segment that will air in its UK business and money programme Strictly Money.

The new weekly segment is called ‘Countdown to 2012’ and will air each Friday starting on 13 February.  It aims to get inside the business of the Olympics from all perspectives and will examine the economic benefits, challenges and legacy that the Games will bring Britain.

‘Countdown to 2012’ aims to speak with a range of business leaders, athletes, contractors, sponsors and organisers including Lord Coe, Chairman of LOCOG; Olympics Minister Tessa Jowell and the Mayor of London, Boris Johnson.

Barbara Stelzner, VP News & Programming EMEA at CNBC, said:  “Our plan is to tell the Olympic story from a business perspective and get to the heart of the Games.  Over the weeks and months ahead, CNBC will be increasing its coverage of the Olympics and is well placed, as part of NBC Universal, to be at the centre of the coverage of the 2012 Games.”

The launch of Strictly Money in January 2009 marked the first time that CNBC produced a business programme that airs only in the UK.  In the UK CNBC is available on all major pay-TV platforms – Sky (channel 505), Virgin (613) and Tiscali TV (510).

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