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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Sports Biz
Mar.16
12:00 PM ET
Monday, 16 Mar 2009
Inaccurate Ad Of The Week
Posted By:Darren Rovell
Topics:Consumers | Marketing | Advertising | Sports
So kudos to the folks at M&M's who came up with a really cool idea by dressing up Larry Bird and Magic Johnson as M&M's. The two were obviously chosen because it's the 30th anniversary of their matchup in the NCAA Championship game in 1979.
M&M Advertisement
Out of all the people who probably looked at this, can you believe that the folks at M&M's put Bird in green and Johnson in yellow? Yeah, we know Bird played his entire career with the Celtics and Magic played his entire career with the Lakers.
But since they picked the two, shouldn't Bird be in Indiana State blue and Magic in Michigan State green?
Questions? Comments?
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