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No Critics For Latest National Guard Deal

While the people on Capitol Hill continue to focus with their hate campaign on sports marketing expeditures by entities that have received bailout money, one federally backed company slipped under the radar this week by inking a pretty sizable sponsorship.

Yesterday, World Wrestling Entertainment announced that the Army National Guard would be the official sponsor of the 25th anniversary of Wrestlemania, which will take place on April 5 in Houston, Texas.

I'm not doubting that this isn't a good placement as far as recruiting and outreach goes, but isn't interesting that no one is talking about this one today?

Is it because they don't know about it yet? Is it because there aren't big parties associated with it? Is it because they likely received it at a discount? (That's not hard to figure out, it's only three weeks before the event).

Questions? Comments? SportsBiz@cnbc.com

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