Sports Biz
- Yankees Team Signed Ball Selling For $3,500
- Moon Hopes To Complete Amazing Story
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
RSS FEED
MOST SHARED
- Herbalife Vs. Hedge Funds
- Apple Surpasses Nokia as Top Cellphone Maker by Profits
- AIG CEO Ready to Quit over Pay Constraints: Report
- Gold Hits Record High Above $1,115 as Dollar Slides
- Bring on Tougher Regulation: S&P Owner
- China Factory Output Leaps to 19-Month Highs
- 5% of Americans Plan to Buy a Home Next Year
- Brazil's Largest Cities Hit by Blackout
- American Airlines, TPG May Invest in Struggling JAL
- 3 Safe Investments That Let You ‘Sleep Better:’ Strategist
- Beware of 'Trampling Effect' When Market Tops: Manager
- Gold Heading to $1150: Art Hogan
- Starbucks Brews Up Growth
- Farr: An Extended Period—No Fat Lady in Sight
- More Upside if S&P Passes This Number: Market Pro
- Murdoch Lashes Out At Google
- Fighting The Flu Vaccine Critics
- Nov. 10: Unusual Volume Leaders
- China Hints at Yuan's Departure From Dollar Peg
- AIG CEO Ready to Quit over Pay Constraints: Report
- Pay Caps Make it Hard for GM to Hire Execs: Whitacre
- Unemployment May Cause Loan Defaults in US: Zoellick
- Wal-Mart: Buy a BlackBerry, Get a $100 Gift Card
- US Recovery to be Weak, Erratic: Top Fed Officials
- BoE Open to More Stimulus; Says Inflation to Ease
- Bring on Tougher Regulation: S&P Owner
- Retail Earnings in Focus Ahead of Shopping Season
Text Size 
Sports Business Reporter
 |
Red Bull Devin Hester |
His flash returning kicks earned him some nice marketing deals with Electronic Arts [ERTS
Loading...
()
] and Under Armour [UA
Loading...
()
] , but he has become a more debatable commodity of late. After two seasons of returning 11 kicks for touchdowns, Hester was replaced as the go-to-guy halfway through last season. He was used more as a receiver and hauled down an impressive 51 catches for the team last year.
In a rough sponsorship environment, Hester apparently is still plenty marketable.
Hester's next deal is with Red Bull, which seems like its starting to sign more traditional athletes. During Super Bowl week, the energy drink company announced they signed New Orleans Saints running back Reggie Bush.
We're told that Hester will be making personal appearances at non-traditional events that Red Bull sponsors, including the BC One, an international breakdance competition that Red Bull created.
According to Beverage Spectrum magazine, Red Bull did $360 million worth of business in 2008. Its nearest competitor is Monster, which pulled in $143 million in sales.
As of Jan. 21, Hester ranked No. 19 in NFL jersey sales, according to sales on NFLShop.com. That ranked him ahead of Arizona Cardinals wide receiver Larry Fitzgerald, Baltimore Ravens quarterback Joe Flacco and New England Patriots wide receiver Randy Moss.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes