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Microsoft Chief Executive Steve Ballmer is still signaling an interest in a deal to buy part of Yahoo.
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CNBC.com |
Ballmer said at a technology and media summit Thursday in New York that a deal would help improve Microsoft's [MSFT
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] Web search business by expanding the base of users. More people using the search engine means more advertisers. And, Ballmer says, a larger pool of advertisers will allow for more tailored ads next to search queries.
Ballmer said he has had only one conversation with Carol Bartz since she became Yahoo's [YHOO
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] chief executive in January. Ballmer said he congratulated her and said he'd like to chat at some point about a possible deal.
Bartz's predecessor as Yahoo CEO, Jerry Yang, rebuffed a $47.5 billion takeover offer from Microsoft last year.
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