More Videos
- Curt Schilling’s Videogame Company Goes Bust
- Collectors Wary Of Investing In Josh Hamilton
- Sergio Tacchini, Djokovic Shockingly Part Ways
- Congress Wants End to Sports Sponsorships by Military
- RGIII Signs Endorsement Deal With Sports Protection Company Evoshield
- Logic of Realignment Won’t Be Clear For a Decade
- Has Chesapeake’s Buying Of Thunder Tickets Inflated The Market?
- GNC, Vitamin Shoppe Keep DMAA Products in Stores
- Derby Winner "I’ll Have Another" Proves the Pitfalls of Handicapping
SPORTS BIZ SLIDESHOWS
SPORTS BIZ VIDEO
- Bloody Sock to Bloody Broke
- Olympic Flame on the Way to London
- Six Flags CEO on Profits
- Yankees for Sale?
- Andretti Racing Dynasty
- Behind Madison Square Garden
- David Faber's Jeopardy Win
- David Faber's 'Jeopardy' Victory
- Cramer's Mad Dash: Retail Stocks
- Minnesota Governor Signs Bill for $1 Billion Vikings Stadium
- Bloody Sock to Bloody Broke
DARREN ROVELL'S SPORTS INDEX
ABOUT SPORTS BIZ
Sports Biz
Text Size 
March Madness Has An Official Ladder?
Vitaminwater [KO
Loading...
()
] is the official drink of the NCAA men's basketball tournament and Papa John's [PZZA
Loading...
()
] is the official pizza. But did you know that there's an official ladder?
I'm not joking.
When this year's champions go to cut down the nets, they'll be standing on a Werner ladder. The company forged this rather interesting partnership with the NCAA last year.
Werner is the world's leading manufacturer and distributor of ladders and ladder accessories, as many professional contractors know, but the company wanted to be more top-of-mind with everyday consumers, said Kathy Cianci, Werner's marketing channel specialist.
If you think that the ladder that the championship team climbs on is an ordinary ladder, think again.
 |
Source: wernerladder.com |
Cianci says that although ladders come in heights of an even number, the championship ladder is modified to stand at exactly nine feet. Why? So that a six-footer can comfortably stand on the ladder on just the right step to cut the nets.
The NCAA championship ladder also has the standard magnetic strip that's on the top of Werner ladders. Contractors put metal objects on it. Players put the scissors.
The partnership is re-signed on a year-by-year basis, but Cianci says Werner is very happy with it. And the company isn't just hoping you'll notice their logos as "One Shining Moment" is playing. They've purchased online banner ads on school fan Web sites and, for the second straight year, they are sponsors of Mike & Mike's "Sheet of Integrity" Challenge on ESPN Radio.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes
