More Videos
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- Why Amazon Rules Retail
- Gold Will Collapse Like Oil Did in 2008: Charts
- Wave of Debt Payments Facing US Government
- China Eastern to Complete Shanghai Air Buy by End '09
- Weak Dollar Is Golden for Mining Companies
- JAL Slides to Record Low on Bankruptcy Jitters
- Paul: Audit the Fed
- Nielsen Ratings Coming to Video Games
- How Many US Consumers Will Shop this Weekend?
- 5 Stocks That Benefit from Health Care Legislation: Analysts
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- HP's Mark Hurd
- HP Comes in As Expected; Is It Time to Buy?
- 9 Stocks That Play Rising Water Costs: Strategists
- Weis' Deal Likely Won't Change Big Money Contracts
- Gold Prices Can Double in 3 Years: Portfolio Manager
- Nov. 23: Unusual Volume Leaders
- Help Wanted—Please Run $4 Billion University
- Revised GDP Reading Puts Growth at 2.8%; Inflation Tame
- Strong Banks, Weak Credit: Treasury Rethinks TARP
- Weak Dollar Is Golden for Mining Companies
- How Many US Consumers Will Shop this Weekend?
- Tuesday's Heavy Dose of Data to Dictate 'Risk' Behavior
- GE Capital Losses May See Dramatic Fall: JP Morgan
- Galleon's Rajaratnam Denies Inside Trading Charges
- Hormel Profit Jumps Despite Declining Sales
- Heinz Profit Falls, Raises Full-Year View
Sports Biz
Text Size 
Vitaminwater [KO
Loading...
()
] is the official drink of the NCAA men's basketball tournament and Papa John's [PZZA
Loading...
()
] is the official pizza. But did you know that there's an official ladder?
I'm not joking.
When this year's champions go to cut down the nets, they'll be standing on a Werner ladder. The company forged this rather interesting partnership with the NCAA last year.
Werner is the world's leading manufacturer and distributor of ladders and ladder accessories, as many professional contractors know, but the company wanted to be more top-of-mind with everyday consumers, said Kathy Cianci, Werner's marketing channel specialist.
If you think that the ladder that the championship team climbs on is an ordinary ladder, think again.
 |
Source: wernerladder.com |
Cianci says that although ladders come in heights of an even number, the championship ladder is modified to stand at exactly nine feet. Why? So that a six-footer can comfortably stand on the ladder on just the right step to cut the nets.
The NCAA championship ladder also has the standard magnetic strip that's on the top of Werner ladders. Contractors put metal objects on it. Players put the scissors.
The partnership is re-signed on a year-by-year basis, but Cianci says Werner is very happy with it. And the company isn't just hoping you'll notice their logos as "One Shining Moment" is playing. They've purchased online banner ads on school fan Web sites and, for the second straight year, they are sponsors of Mike & Mike's "Sheet of Integrity" Challenge on ESPN Radio.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes