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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Mar.20
10:27 AM ET
Friday, 20 Mar 2009
Party Watch: Sony Ericsson
Posted By:Darren Rovell
Topics:Consumers | Marketing | Advertising | Sports
Companies:Sony Corporation | Apple Inc
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Its sponsor is phone maker Sony Ericsson[SNE
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], which said today that it expects to post a first quarter pretax loss of as much as $530 million.
The company, which is the fourth-largest maker of cell phones, is getting hammered by Apple’s [AAPL
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] iPhone and conceded today that it may have to contract by at least 10 percent this year.
Sony Ericsson isn’t getting bailed out by the U.S. government and doesn’t have a stock that trades in this country, so the scrutiny won’t be as tight as some of the companies that have sponsored golf tournaments, but expect there to be a watchful eye on the level of parties and hospitality at the event this year.
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