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Mar.23
9:40 AM ET
Monday, 23 Mar 2009
OK So The Bailout Won't Buy Your Driver After All
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Should Sponsors Get Money Back If Athlete Is No Show |
] is promising to refund the full cost of a new TaylorMade driver, if you buy it by April 11th and then Sergio Garcia wins The Masters on April 12th. The company has bought insurance to cover the cost of refunding potentially thousands of $400 drivers, unlike Taco Bell, [YUM
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] which our Darren Rovell reported did not insure the cost of a promotion giving away free tacos after a base was stolen during the World Series. Golfsmith wouldn’t tell me which insurance firm it was using. I mused that it might be AIG, which means if Garcia wins, taxpayer dollars could pay for your driver—which isn’t the worse thing our tax dollars have done at AIG [AIG
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]. Alas, no. Golfsmith’s Matt Corey still won’t name the company’s insurer, but says, “It is NOT AIG!” Instead, the insurer is “a third party that has been doing promotion insurance for a long, long time – a company that works on most of the major event promotions, hole-in-one giveaways, Super Bowl promotions, etc. We’re in very good hands.” Good hands? Hmmmm...
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