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Current DateTime: 08:00:25 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 8:03:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 08:00:25 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Biz

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Mar.23
1:08 PM ET
Monday, 23 Mar 2009

Minor League Concession Item Of The Year

For years, we've given the title of "Concession Item Of The Year" to the Gateway Grizzlies, whose executives seems to have a knack for coming up with the best idea year after year.

In 2006, it was a bacon cheeseburger with donuts as buns.

Then came the deep fried sliders.

Last year, it was the buffalo wing pretzel.

But the West Michigan Whitecaps have our eye this year with this — believed to be the single most caloric item ever offered at a ballpark.

Fifth Third Burger

Here are the important details on this absolute gutbuster. It's called the Fifth Third Burger, named after the bank [FITB  Loading...      ()   ] that sponsors the team's ballpark.

It's 5/3 lbs (1.66) of beef with lettuce, tomato, salsa, sour cream, chili and Fritos on an eight-inch sesame seed bun.

The team says it feeds one to four people and sells for $20, and if a person finishes the Fifth Third Burger in one sitting, the team will offer up a Fifth Third Burger T-shirt.

Mickey Graham, the team's director of marketing and media relations, told us that they came up with this burger because it's something fun that people can understand.

Graham added that he thinks it's possible that that the burger will be popular enough that people might show up to the ballpark, buy a ticket to get in, buy a burger and go home.

"We've had people come just for dinner," Graham said. "It actually happens pretty frequently. We take our food pretty seriously."

For the less important details, here is the approximate "nutritional" information:

  Fifth Third Burger Nutritional Value
DAILY VALUE
Calorie4889244%
Total Fat299g460%
Sat. Fat199g597%
Cholesterol744mg248%
Sodium10,887mg454%
Total Carbs354g118%
Protein198g105%

A shout out to Ben Hill's great minor league business blog, who had this meaty story first.


Questions?  Comments? 

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Current DateTime: 06:21:59 09 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 11:15:33 08 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 07:11:41 09 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 11:15:33 08 Feb 2012
LinksList Documentid: 29779199
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