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Frontera: The Celebrity Factor

Photo Courtesy of the Associated Press

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Wolfgang Puck

Wolfgang Puck was born in Austria and cooking ran in his blood. He learned many of his early cooking skills from his mother who worked as a pastry chef. Today he has 13 restaurants; has written several cookbooks, runs a catering business located in 13 different US cities and has his own food product line which includes soups, appetizers, pizzas, coffee, and cooking spray. As of 2006, Puck's empire was worth about $500 million, according to Forbes magazine.

Photo Courtesy of the Associated Press