Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES
Tech Check Video Gallery
Who wields the real power between Hollywood and Silicon Valley? Insight with CNBC's Jim Goldman.
A breakdown of Hewlett Packard's earnings results, with Dan Morgan, Synovus Securities Incorporated and CNBC's Jim Goldm...
TECH CHECK STOCK INDEX
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

TECH CHECK VIDEO

» More

Current DateTime: 02:18:41 24 Nov 2009
LinksList Documentid: 31047929
Expiration DateTime: 11/24/2009 2:19:29 AM

RSS FEED

» Help

Current DateTime: 02:18:42 24 Nov 2009
LinksList Documentid: 31047922
powered by digg

Tech Check

Text Size

The cost of Apple music just went up today, and at a time when the economy is in tatters, the move shows just how powerful Apple is in the marketplace.

Sure, Apple announced these plans earlier this year.

But a 30 percent price hike by any other company for any other product at a time like this would be economic suicide.

Instead, with a flick of the switch, Apple hikes prices, and shoppers — at least these shoppers — will likely absorb it, even embrace it.

That's good for Apple shareholders since iTunes, with the increased prices, now stands a better chance of churning more profits instead of the veritable break-even status the online music store has enjoyed. And it's particularly good for whiny recording labels who have always clamored for more control, more money, higher prices, more, more, more.

In iTunes' new world order, there are now three levels of pricing: 69 cents, 99 cents and $1.29. Still looking for a 69 cent song this morning, but I'm sure they're there. Polka music? Vanilla Ice maybe?


Tools:
PrintEmailAdd This share icon
Next Post
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 01:19:41 24 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:08:04 24 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:09:38 24 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:01:05 24 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters