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Tech Check
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Sure, Apple announced these plans earlier this year.
But a 30 percent price hike by any other company for any other product at a time like this would be economic suicide.
Instead, with a flick of the switch, Apple hikes prices, and shoppers — at least these shoppers — will likely absorb it, even embrace it.
That's good for Apple shareholders since iTunes, with the increased prices, now stands a better chance of churning more profits instead of the veritable break-even status the online music store has enjoyed. And it's particularly good for whiny recording labels who have always clamored for more control, more money, higher prices, more, more, more.
In iTunes' new world order, there are now three levels of pricing: 69 cents, 99 cents and $1.29. Still looking for a 69 cent song this morning, but I'm sure they're there. Polka music? Vanilla Ice maybe?







