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Apr.09
11:46 AM ET
Thursday, 9 Apr 2009

Are Your Employees Tough Enough For These Times?



Russ Edelman
President & CEO
of Corridor
Consulting

They are great people.

You genuinely enjoy working with them and they are loved by your customers, suppliers, board members and others. Yet, their propensity for being nice to everyone has introduced complications as they are more concerned about pleasing others than they are about getting their jobs done as efficiently as possible.

Mr. Terry Stinson, former CEO of Bell Helicopter, says “People tend to mix up their priorities between service to the company versus service to the people.” This is not to imply that we want our employees to become jerks. Instead, they should stay true to nice and in doing so, take steps to ensure that they are performing in an optimal fashion.

In fact, now more so than ever, everyone within your organization must look for new ways to innovate and add value.

The popular phrase that resonates with people of this ilk is “Nice Guy Syndrome” as well as the unfortunate and at times, truthful phrase “Nice Guys Finish Last”. We all know these people as the extremist nice guys (and girls) who are the consummate people pleasers. They avoid confrontation at all costs and they will defer to others if contention arises. The problem with these guys is actually two-fold.

First, when left unchecked, these overly nice guys don’t achieve their full potential as they are focused disproportionately on people pleasing rather than production.

Your Job, Your Life | A CNBC Special ReportYour Job, Your Life | A CNBC Special Report

Second, while there are many people who are extreme overly nice guys, the majority of offenders go through “bouts” of Nice Guy Syndrome which are circumstantial.

As a result, they are not tapping into their full potential either.

This has negative implications for their careers and if you as a manager and leader cannot address this situation, your career is at risk as is the true potential of your business.



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