Do You Really Want More Twitter?
A lot of talk about Twitter around here. Even had a meeting with our TV pals about it yesterday.
In case you haven't noticed, a lot of our CNBC shows and reporters are throwing up Twitter pages lately (in addition to all the fakes out there). They aren't always doing it in conjunction with the us here at the Web site. I don't mind all that much but some other folks around here do, so we had a little chat about it. (More after video)
And, like most corporate confabs, we resolved nothing. But it was an interesting discussion from a "what are we in the news business going to end up doing with it?" point of view.
TV is often looking for audience participation and feedback. Twitter, various producers told me, helps that cause. It also helps that cause with a 140-character limit. A time-pressed show producer trying to get feedback onto a screen doesn't like to wade through long-winded emails. That's a good point I hadn't thought about before. (Even more after video).
Nevertheless I think Twitter is a narcissistic fad that will eventually flame out. Sure, I can see some uses in some corners of the Internet universe. But for us, the numbers are trivial compared to our regular traffic and there isn't much editorial value as far as I can see. But, as I've proven time and time again, I can be an anachronistic curmudgeon (despite the fact I make my living off the Internet).
But Jon Stewart seems to agree with me on this one (check out the video above). And the more snarky elements of the Internet community are beginning to make fun of it (check out the 2nd video).
We'll see, I guess. If I'm totally wrong and you folks out there want more heaping piles of Twitter, let me know.
Twitter may have some USEFUL value as a live chat application, but as a communication tool ... it's yet another shallow, forgettable, meaningless experience for the extroverts in society who don't seem to realize that one does not have to verbalize or type every thought they have. —Chris
Twitter is old news. Try my new site: Haikuter. Microblogging in 5-7-5 syllable format, for poetically expressing the meaningless minutiae of your day. —Francis
Twitter is about rapid access to information and data, but that was not the intended use it has devloped into a information exchange spontaneous order, the same way a Buttonwood tree that traders met under became the NYSE. So yes, if it's in CNBC's interest to get more viewers and web hits, use it. —Jed
I think you miss the point entirely. Twitter is about communication between communities. It's a great mechanism for real time communication between parties. I have been at tradeshows where conference panels take questions via twitter. Or during the run up to a keynote a live twitter feed is running. —Rod
No more Twitters on CNBC. —Christopher
Allen—people want to participate. Twitter lets that happen. Keep your site traffic intact and let it happen here too, mkay? —Jeff
Value of communication via Twitter is not worth 1/2 the time put into sending or reading. Hell no! I don't want to hear about it on CNBC. Important stuff to cover, not just a bunch of tweets. —Daris