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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

As Isiah Gets Hired, Already Calls For Fire

Published: Tuesday, 14 Apr 2009 | 3:29 PM ET

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By: Darren Rovell
Sports Business Reporter

Isiah Thomas will be introduced as the new coach of Florida International University tomorrow.

And that makes Justin Forer smile.

That's because Forer is the man behind the Web site FireThatGuy.com. And even before Thomas utters his first words on campus, Forer already has the T-shirt made.

Source:firethatguy.com

It's not that Forer has anything against Thomas. It's just that, thanks to Thomas' much-maligned coaching stint with the Knicks, the former Detroit Pistons guard has provided him with the most business over the years.

Forer's other coach-hating t-shirts are for those who don't like University of Miami football coach Randy Shannon, Louisville football coach Steve Kragthorpe and Notre Dame football coach Charlie Weis, among others.

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