CNBC Press Releases

CNBC'S "AS SEEN ON TV" WILL PREMIERE ON APRIL 22ND (ALL TIMES ARE ET)

A CNBC Original, "AS SEEN ON TV," will premiere on Wednesday, April 22nd at 9PM and 1AM.

The documentary will repeat on Sunday, April 26th at 10PM.

It's a $150 Billion industry, promising people everything from perfect abs to the Perfect Pancake.

Two minutes or less of carefully-crafted commerce aimed solely at making you buy, and buy NOW! A 25-year-old industry whose sales are skyrocketing, despite today's turbulent economy.

CNBC Emmy-nominated correspondent Darren Rovell goes inside the big business of direct-response infomercials that's made the Snuggie, ShamWow! and the Ginsu Knife household names.

Rovell sits down with the industry heavyweights like inventor Ron Popeil, pitch man Billy Mays and Telebrands CEO AJ Khubani, tests which products are busts or buys, and uncovers the psychology behind why some sales pitches strikeout while others are hit out of the park.

But, WAIT! There's more...

"As Seen On TV" premieres on CNBC, Wednesday, April 22 at 9p and 1a ET (or 9p ET and 10p PT)



About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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