Sports Biz

#DARRENROVELL ON TWITTER

SPORTS BIZ SLIDESHOWS

» More

NFL's 10 Most Underpaid NFL Players
Here's our rundown of the best bang for the buck in the league.
Best Cheerleading Squads
Top cheerleading squads generate revenue for their teams even after the NFL season ends.
Best-Selling NFL Jerseys
So, which NFL jerseys are this year’s best sellers?

SPORTS BIZ VIDEO

» More

DARREN ROVELL'S SPORTS INDEX

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

First Look: Gillette's New Spot With Jeter, Woods & Federer

Published: Thursday, 16 Apr 2009 | 12:17 PM ET

Text Size

By: Darren Rovell
Sports Business Reporter

We just got word that Gillette [PG Loading... () ]is unveiling a new spot at the opening of Yankee Stadium today.

It features Derek Jeter, Tiger Woods, Roger Federer, some crazy 70s outfits and the Bee Gees.

The ad, which give guys a chance to win a free razor, will run on YouTube, Gillette.com and other channels as well as at 17 Yankees home games throughout the next month.

We think this spot features great creative work and is going to get a lot of viral buzz.