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John Madden: Most Effective Endorser

Published: Thursday, 16 Apr 2009 | 1:16 PM ET

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By: Darren Rovell
Sports Business Reporter

John Madden
AP
John Madden
Over the years, John Madden has been in so many ads and is, of course, the name behind the most successful sports video game franchise of all time, which has sold more than 65 million copies.

And there's a reason for it.

We just got the stats from the folks at the Davie Brown Index (DBI) and here are the rankings of announcers based on how much consumers identify them as being an effective product spokesperson. The DBI score is next to the announcer's name.

Top 10 Announcer Endorsers

1. John Madden (71.79)

2. Chris Berman (69.29)

3. Keith Jackson (67.76)

4. Al Michaels (67.54)

5. Jimmy Johnson (65.64)

6. Greg Gumbel (64.74)

7. Terry Bradshaw (64.32)

8. Pat Summerall (64.14)

9. Troy Aikman (63.30)

10. Bob Costas (61.32)

What was your favorite Madden Commercials - watch now and vote

Questions? Comments?

Topics:Media | Consumers | Marketing | Advertising | Sports