How Investors Can Survive In a Stock Picker's Market

Despite all the recent ups and downs, the market has been mostly stuck in a rut during April.

The tech-heavy Nasdaq has continued to rally, but the Dow and S&P 500 have been mostly range-bound. And analysts think the market is likely to wait until earnings season is over before it gets in a decisive mood.

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But investors don't have to wait. There are plenty of opportunities to buy good stocks on the dips.

"Stocks are cheap," says Dave Rovelli, managing director of US equity trading for Canaccord Adams. "A lot of these stocks are no-debt with a lot of cash. There's opportunities out there where you can make some big scores."

Finding those opportunities, though, requires some deft strategy. Here, then, are a few hints from market pros on how to be a stock-picker in this market.

Play Big Tech Names

As the market has bounced off its March lows, technology has led the other indexes, in part because some of the bigger names aren't as exposed to the economic deterioration as other sectors have seen.

Apple and Research in Motion are some of the best bets because of their strong cash positions, Rovelli says.

"They don't have a lot of debt and tech is leading the marketplace," he says. "That being said, these stocks have made tremendous moves. I wouldn't just jump into the market and buy them."

Instead, he recommends a common strategy these days--wait for the dips and then buy the market's more attractive names.

"You wait for the days when they hit every stock, when they're hitting the Apples and the RIMMs," Rovelli says.

Indeed, many portfolio managers are actually hoping for a temporary retreat, in part because that will be a symptom of a properly functioning market but also because it will provide a chance to jump in and buy some underpriced stocks.

"I'd like to see it pull back a little bit," says Chip Hanlon, president of Delta Global Advisors in Huntington Beach, Calif. "If you're going to be disappointed, it might be disappointment that you don't get that pullback you're hoping for."

Shop for Retail

Economic pressures are bringing good times for discount retailers, and not just Wal-Mart .

A host of other names are cleaning up as consumers worried about whether their jobs are safe start to avoid pricier stores and find way to stretch their paychecks.

Family Dollar and Dollar Tree are two names that are benefiting in the restrained retail environment, says Richard Sparks, senior analyst at Schaeffer's Investment Research in Cincinnati.

"You've got a lot of retailers that have tended to perform pretty well, especially those seemingly related to a smaller economy," Sparks says. "We've kind of gravitated down to the lowest end of the retailers as people are trying to save money."

Indeed, few believe that the broader market can move higher until some of the economic data points show real moves to the upside and don't merely register ahead of sharply diminished expectations.

"Although you can see encouraging signs in the economy and some data is turning higher, it's going to feel like a recession for corporations and the market for a long time," says Zach Pandl, economist at Nomura Securities International in New York. "The economy is still in difficult shape."

CONTINUED : P&G, HP and a Whole Lot More

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