Sports Biz
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
- The Breakdown: LeBron To Change To No. 6?
RSS FEED
- CNBC VIDEO: Warren Buffett & Bill Gates 'Walk & Talk' at Columbia University
- U.S. Stocks Slip, Dollar Rises
- How Stock Investors Can Play Holiday Travel
- Time Lapse World Series Is A Great Play
- Hirschhorn: Greed...or Fear
- My Top 10 Tech Toys for the Holidays
- iPhone a Better Gaming Platform Than Android?
- May Day For Dendreon
- 100% Mortgage Financing From USDA
- US Job Losses to Bottom out Next Quarter: NABE
- Late Payments on Credit Cards Drop in Third Quarter
- Smallest US Businesses Borrowing Again: PayNet
- Little Sign of Inflation on the Horizon: IMF
- Kraft Weighs Higher Cadbury Bid as Rivals Circle
- MBS Program Should be Extended: Fed's Bullard
- JPMorgan's Dimon Could Succeed Geithner: Report
- Wall Street Finds Profits by Reducing Mortgages
- Microsoft, News Corp Weigh Online News Pact
Sports Business Reporter
In the commercial for the Snuggie, the “Blanket With Sleeves,” a bunch of fans are cheering on a team in their Snuggies. And while the Snuggie has now evolved into a “Snugglette,” a version for kids, there hasn’t been a Snuggie offered with any team logo on it.
That will change in the coming months, as All-Star Marketing, the marketers of the Snuggie, has secured a license through a company called Fabrique Innovations.
![]() |
Source: All Star Marketing Snuggie |
If you go to the big sports schools like Michigan, North Carolina and Texas, you’ll be able to buy a Snuggie with your school’s logo on it this Fall. The price will be $19.95 and will be sold on television, in drug stores and, in some cases, campus stores, according to Crystal Sims, director in non-apparel marketing of the Collegiate Licensing Company, the IMG firm that represents nearly 200 schools on licensing endeavors.
No word yet if they'll include the book light, but they should, because college kids will probably use them.
![]() |
Source: All Star Marketing Snuggie |
The move into the college market won’t come without competition for Snuggie. A company called Northwest will unveil a similar product called the Snuggler at the same price point.
For more on the infomercial industry, check out my special called “As Seen On TV,” it’s an hour-long documentary on the $150 million business.
It airs Wednesday, April 22, at 9 & 10 p.m. ET as well as 10 p.m. PT.
Questions? Comments?









