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Funny Business
Pizza Hut [YUM
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] is hiring an intern this summer to be in charge of its Twitter account. A "Twintern".
This proves the following:
1) Corporate America senses that it must have a presence on Twitter (which is free!), but has no idea what to do there.
2) Pizza Hut figures since Twitter is new, it must be popular with the kids (kids...like Oprah...and me), so use a kid to keep it relevant.
Applications are being accepted online now for this PAID internship starting June 1st.
"Pizza Hut recognized the importance of connecting with consumers through social media platforms long ago," said Amanda Fleming, Pizza Hut chief people officer, who goes on to say, "Forward-thinking brands are now on Twitter..."
Forward-thinking brands? Chief People Officer? No wonder they need to hire an intern to Tweet their message online. Otherwise @PizzaHut followers would read things like: "Our Dough Enhancement Team is envisioning a cross-platform value-added multi-meat menu item! Provide real-time feedback here!"
So what would a 20-year-old business major Tweet about Pizza Hut this summer?
Some ideas:
"Suffering PANormous™ hangover after huge beer pong/pizza poker wknd. Pizza poker: remove one 'topping' for each lost hand."
"Pitching idea to Dough Enhance team of beer pizza. Or pizza beer. 2 perfect friends in 1 food. Like Reese's. Hey, maybe Reese's Pizzas."
"New cashier in east Cleveland PH is hotter than the mega-chili super pan pizza I've been testing. Babe, come be my Pizza Mia™!"
So much power for one intern. So much potential for mayhem in 140 characters.
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