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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Jenny Craig's Horse Needs New Name

Published: Wednesday, 29 Apr 2009 | 1:32 PM ET

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By: Darren Rovell
Sports Business Reporter

Kentucky Derby 135
AP
Kentucky Derby 135
You might be surprised to hear that weight loss queen Jenny Craig owns one of the favorites in this weekend's Kentucky Derby.

But you'll be even more surprised to hear the name: Chocolate Candy.

Does Jenny Craig really want to be using her horse to push temptation? We don't think this is good for obese America or her business.

So we're trying to get the horse's name changed to a more dietetic option before the big race. Your choices are: 1) Inallhissplenda, 2) Lotsa Fiber, 3) Desert Dessert, 4) Cal-O-Wee, 5) Worth The Weight, 6) Results Not Typical.

Please vote in the poll below.

We are also accepting write-in votes at .

CNBC.com Special Slideshow: Run for the Roses

And this programming note: A CNBC Original, "RUN FOR THE ROSES: THE KENTUCKY DERBY AND THE BUSINESS OF HORSE RACING" will premiere on Thursday, April 30th at 9PM and 1AM.

Topics:Consumers | Marketing | Advertising | Sports

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