Sports Biz
- Will TCU See The "Flutie Effect?"
- NBA D-League On The Rise
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
RSS FEED
MOST SHARED
- Kuoni CEO Sees Recovery in Travel Sector
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- Gold Retreats from Record High as Dollar Rebounds
- China Unveils Carbon Target Ahead of Copenhagen
- Fannie Mae to Tighten Lending Standards: Report
- US Markets Bracing for Selloff On Worries About Dubai's Debt
- Euro Shares Record Biggest Drop in 7 Months
- Great Britain, No Longer That Great: Investor
- Hyundai-Kia Targets Rapid China Growth in 2010
- Chinese Overcapacity is Worsening, EU Chamber Warns
- 4 Thanksgiving Week Buys For Your Portfolio: Market Pros
- There's a 'Great Chance' For a Double-Dip Recession: Strategist
- Revenge of the Gangsta Nerds
- Will TCU See The "Flutie Effect?"
- Retail Earnings and Sales to Improve in Q4: Analyst
- Consumers Catching the Holiday Spirit
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- US Dollar Falls to 14-Year Low Against the Yen
- No Thanksgiving Rest for Retailers in Sales Race
- US Companies Already Moving on Curbing Emissions
- Fannie Mae to Tighten Lending Standards: Report
- Investing in Good Karma – and Making a Profit
- Retailers Should Believe in Christmas Miracles
- Bankruptcies Jump, Hitting Highest Level in Four Years
- Steepest Black Friday Discounts, Revealed
Text Size 
Sports Business Reporter
 |
], decided it was easier to just generically name the tournament after the club where the event is played.When those on Capitol Hill, including Barney Frank, were in the midst of their sports marketing witch hunt on the heels of the Northern Trust parties, it was easy to bow out. But, months later, few have spoken up for the benefits of sponsoring these events. And that’s a really bad sign for the future of sports marketing.
If hosting people at golf tournaments legitimately works and it makes sense to business, then I, as a taxpayer, want to see banks continue to have their names on tournaments and continue to do what they do in hospitality tents.
If renting out luxury suites at baseball games really works, I want to see Citi execs in their luxury suites at Citi Field for Mets games, not donating them to charity.
If putting your name on a tournament can generate profits, then why is Morgan Stanley [MS
Loading...
()
], like Wachovia/Wells Fargo, taking its name off the Memorial?
Isn’t it worse to pay for it and get nothing out of it?
Why can’t executives answer public pressure with stats that will convince taxpayers and politicians that continuing to use this type of marketing is good business?
The answer might not be what the PGA Tour and other sports leagues want to hear. That is, that the money that these companies were spending often did not justify a return on investment. And that the no name tournaments, propped up by scared companies, are just a step away from having to eliminate some of the tournaments themselves.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes