- What MGM's Sale Could Say About Value of Content
- My Exclusive Interview With Bob Iger
- Activision Blizzard's "Modern Warfare 2" Sales Break Records
- Disney's CFO-Theme Park Chairman Executive Swap
- What to Expect From Disney Earnings?
- Ahead of Earnings Disney Restructures Studio
- Murdoch Lashes Out At Google
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
More Videos
- What MGM's Sale Could Say About Value of Content
- My Exclusive Interview With Bob Iger
- Activision Blizzard's "Modern Warfare 2" Sales Break Records
- Disney's CFO-Theme Park Chairman Executive Swap
- What to Expect From Disney Earnings?
- Ahead of Earnings Disney Restructures Studio
- Murdoch Lashes Out At Google
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
RSS FEED
MOST SHARED
- Stocks Overvalued, Recession Will Return: Meredith Whitney
- Has Twitter's Finest Hours (Seconds) Come and Gone?
- Fed Likely to Keep Rates Low Despite Dollar's Fall: Bernanke
- U.S. May Wind Up Green With Envy
- BofA Ex-Counsel: I Was 'Stunned' When I Got Fired
- Bernanke Offers Something For Everyone
- U.S. Cities With The Most Underwater Mortgages
- What's Kept the Rally Going? Investor Fear, Not Confidence
- Warren Buffett's Berkshire Hathaway Almost Doubles Wal-Mart Holdings During Summer
- Stanford Receiver to Release Funds Of Frozen Acounts
- 5 Ways to Play the Chinese Markets: Analyst
- Meredith Whitney: Turns Bearish
- 3 Stock Plays on Rising College Costs
- Warren Buffett's Berkshire Hathaway Almost Doubles Wal-Mart Holdings During Summer
- Nov. 16: Unusual Volume Leaders
- Getting to the Heart of the Merck-Abbott Embargo Break
- What MGM's Sale Could Say About Value of Content
- My Ratings on Lowe's & Home Depot: Analyst
- S&P Stocks Trading at New 52-Week Highs
- Gates Boosts Waste Management, Coca Cola Stakes
- Stocks Overvalued; Recession to Return: Whitney
- What's Kept Stock Rally Going? Fear, Not Confidence
- Fed to Keep Rates Low Despite Dollar's Fall: Bernanke
- Millions Could Have to Repay Part of Obama's Tax Credit
- Hollywood Turns to Porn as Unemployment Rises
- Slideshow: US Cities With Most Underwater Mortgages
- Solar Energy Emerges From a Dark Period
- Gold Is in a 'Bubble' And Will Keep Going Higher: Gartman
Media Money
Text Size 
 |
CNBC.com |
These competitors are teaming up to offer consumers easy access to a huge range of content when and where they want it. And it's a testament to how important digital revenues are to media giants' bottom lines. It's rare to see this kind of collaboration, which validates Hulu's growth. It's one of the top video sites on the web, with a growing number of content partners and distribution to 35 other sites, including AOL and MSN. While online advertising growth is slowing dramatically, Hulu has the benefit of professionally-created content with a built-in audience. And the fact that advertisers have to compete and pay top dollar for a spot on ABC's shows like "Gray's Anatomy" means spots on Hulu.com are likely to also be worth something.
Disney will continue to run many of the same shows on ABC.com, which has its own video player, and its other websites. And it will continue to sell episodes on iTunes, where it was the first media company to offer first-run shows online. Disney calls itself platform agnostic, it just wants to get its content out to viewers in as many ways as possible, and collect those additional ad revenues.
It's a big deal to have what's effectively three quarters of primetime programming in one place; rival CBS [CBS
Loading...
()
] distributes through its TV.com. It's too bad the entire network lineup can't be at a single destination - if it ever is, it would be incredibly convenient for viewers.
And then, the nets might be able to jack up their online ad prices.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes