Sculley forced Steve Jobs out of Apple. Enough said. But let’s continue: Though he was a brilliant marketer at Pepsi, he proved to be disastrous as the top manager of a tech company and unsophisticated about the technology field. His tenure was marred by infighting among top managers and expensive projects that flopped in the marketplace. (Remember the Apple Newton?) Sculley boosted the price of the Macintosh when personal computer prices were falling. The board ousted him in 1993, when Apple was slipping toward bankruptcy.
THE STAT: In 1987, Sculley was reported to be the highest-paid executive in Silicon Valley, earning a then-unheard-of $2.2 million.
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