With Rafael Nadal and Roger Federer toting Babolat and Wilson rackets, it's not that easy for the folks at Head to get attention these days.
But a great YouTube spot featuring the world's No. 3 Novak Djokovic has people talking about the brand. Since this spot hit on April 14, the company says it has seen an 80 percent increase in Web traffic.
The spot speaks to Head's newly launched racket series named Speed.