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What A Racket

With Rafael Nadal and Roger Federer toting Babolat and Wilson rackets, it's not that easy for the folks at Head to get attention these days.

But a great YouTube spot featuring the world's No. 3 Novak Djokovic has people talking about the brand. Since this spot hit on April 14, the company says it has seen an 80 percent increase in Web traffic.

The spot speaks to Head's newly launched racket series named Speed.

We're not sure how much Djokovic is getting paid by the company, but even Head's president and CEO David Haggerty told us he was surprised when the 21-year-old Serb agreed to act out everything in the script.

"I thought there would be no way he'd do the nipple tassles," Haggerty said.


Questions? Comments? SportsBiz@cnbc.com

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