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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Nike Features Kobe & LeBron As Puppets
Published:
Monday, 11 May 2009 | 11:00 AM ET
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By: Darren Rovell
Sports Business Reporter
Sports Business Reporter
Two weeks ago, we heard Nike [NKE
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] was going to roll out these puppets of Kobe and LeBron for playoff ads. Thanks to the folks at First Cuts, we were pointed to the ad.
Take a look at it and tell us what you think.
My immediate thought? Those puppets are pretty accurate representations, but doesn't Nike pay Kobe and LeBron enough to use their actual voices? Are the guys that busy?
Questions? Comments?
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