Sports Biz
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- GM's Agreement to Sell Saab To Swedish Firm Falls Apart
- US Home Prices Up 5th Month, 2nd Straight Quarter
- Buyers Look For Bargains At Luxury Condo Auction
- FDIC Fund Falls into The Red, Bair Urges Lending
- Revised GDP Reading Puts Growth at 2.8%; Inflation Tame
- Weak Dollar Is Golden for Mining Companies
- Behind The Scenes With Warren Buffett
- 10 Holiday Cocktail Recipes from Top Mixologists
- Novartis 'Cells' Its Flu Vaccine Technology
- Silicon Valley and Hollywood Now Fast Friends
- Markets Can Rise 5-10% in the Near-Term: Strategist
- Busch: The Debt-Interest Rate Paradox
- The Lloyd's Prayer, Leggo My Eggo, Plate Hate & Your Emails
- Buy These 'Competitively Positioned' Stocks: Portfolio Manager
- Behind The Scenes With Warren Buffett
- 'Why the American Consumer Will Keep on Buying No Matter What'
- On Assignment: Europe & Asia
- $42 Billion US Bond Auction Receives Strong Demand
- GM's Agreement to Sell Saab Unit Falls Apart
- Consumer Confidence Improves but Still Shaky
- US Home Prices Up 5th Month, 2nd Straight Quarter
- FDIC Fund Falls into The Red, Bair Urges Lending
- Six Ways to Boost Your Income in a Big Way
- Buyers Look for Bargains at Luxury Condo Auction
- Ron Paul's Plan to Audit Fed a 'Serious Attack': Mishkin
- Strong Banks, Weak Credit: Treasury Rethinks TARP
Text Size 
Sports Business Reporter
I'm obviously visiting my own blog here plenty of times each day just to make sure everything looks good. So I was caught off-guard when I saw an ad for FRS energy drink that didn't feature the usual endorser, Lance Armstrong.
Instead, the ad featured a gorgeous, ripped woman named Nora Tobin. As you can see here, it says that Nora is a "pro beach volleyball player."
So why had I never heard of this amazing athlete? Well, it seems like she doesn't practice her trade enough.
We first went to the Beach Volleyball Database and found that Nora, 21, played in two AVP Tour events last year. Her 37th and 53rd place finish meant she didn't earn a dime and finished the season ranked 200th.
After not seeing Tobin listed as a player on this year's Tour, I contacted a photographer who seems to have taken some of the only action photos of her.
Ian McKaig, a photographer in Santa Barbara, Calif., confirmed that she wasn't just some computer generated image. He told me he took the shots of Tobin at a California Beach Volleyball Association tournament in Santa Barbara.
So our next call was to the amateur California Beach Volleyball Association. An official there told us that Tobin is a AA player (AAA is the highest) and that she first played with the CBVA in 2005. She had paid her dues this year, but had yet to play in a tournament.
So that's all we've got for now. We're putting out an All Points Bulletin for Nora to contact us and tell us her story, why we don't see more of her on tour and how she got hooked up with FRS. Our e-mail is .
Check Out These Special Slideshows on CNBC.com:
- Slideshow: Best Premium Liquor Brands
- Slideshow: A Dozen Fine Cigars
- Slideshow: America's Top 15 Golf Communities
- Slideshow: 2009 NY Auto Show
Data is a real-time snapshot *Data is delayed at least 15 minutes