Bookings for travel to Britain around the time of the summer Olympics have jumped, helping to dispel fears many tourists would stay away during the Games, a study showed on Thursday.
Greg Marsh, co-founder and CEO at One Fine Stay, told CNBC, "we describe ourselve as being half way between a boutique hotel and a holiday letting agency, in a sense that we take peoples private homes while they are out of town and make them available as an alternative to a hotel for visitors into the city."
Monday marked the 3-year mark for the London 2012 Olympic Games. "Things are very much on track," Paul Deighton, CEO of LOCOG, said. While the infrastructure has been paid for by the taxpayer, the cost of running the Games is funded privately through ticket and merchandise sales and raising sponsorships, he added.