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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

New MLB Caps Honor Veterans

Published: Monday, 18 May 2009 | 10:51 AM ET

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By: Darren Rovell
Sports Business Reporter

Source: New Era
2009 New Era Cap Authentic Collection “Stars and Stripes” cap

As part of a celebration of veterans, Major League Baseball players will wear hats that feature the American flag inside team logos on Memorial Day, through July 4th weekend as well as on Sept. 11.

The hats, made by New Era and called the "Stars and Stripes" cap, are not cheap.

They will hit retail this week at a suggested retail price of $37.

But all of the proceeds from the sales will go to the Welcome Back Veterans fund.

For what it's worth, the Toronto Blue Jays will wear a red hat that features the famous Maple Leaf inside of its logo. They will wear the hats on Memorial Day and on July 1 (Canada Day).

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