For years, we've heard Detroit and other auto makers lobby against higher fuel economy standards because it would drive up costs and ultimately hurt sales of SUV's and pick-ups- vehicles Americans want.
They also happened to be the profit drivers back in the days when the Detroit 3 made a profit.
These days profits have evaporated and so is the silly suggestion SUV's can not be made more fuel efficient.
They can and will be under the new CAFE standards President Obamawill outline today at the White House.
Here's what auto makers need to do by 2016
- Raise fuel efficiency standards to 35.5 MPG
- Cars must achieve 39 MPG
- Trucks must get 30 MPG