Consumer Nation
- Six Pack: Beer Buzz of the Week
- Time for Flash Sales to Adapt or Die
- What Flash Sites Are Suggesting About Consumers
- Building a Beer Brand, One 'Like' at a Time
- The Six Pack: Beer Buzz of the Week
- Wal-Mart's Strong Earnings Overshadow Bribery Allegations
- Lesson for JCPenney: Consumers Are Addicted to Deals
- Fuel Prices Trump Unemployment as Risk to Retailers: Study
- The Hot Beauty Product You Never Heard Of
- The Six Pack: Beer Buzz of the Week
RSS FEED
MOST SHARED
- Why German, UK Bond Yields Will Go Even Lower
- Newedge to Leave Greek Stock Market
- Greek Party Leading Polls Pledges 'Business-Friendly' Country
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Southern Europeans Wire Cash to Safer North
- With or Without Euro, Europe Must Raise Its Game
- Italy 2-Year Borrowing Costs at Peak Since December
- Fresh Fears as EU Finalises Reform Plans
- Lloyd's of London Prepares for Greek Exit-Paper
- As Bank Loans Dry Up in Spain, Small and Medium Businesses Fight for Life
- A New Look at the ‘New Poor’
- Six Pack: Beer Buzz of the Week
- Greek Exit Could Trigger 50% Fall in Euro Stocks: Analyst
- Under Pressure, FHA Skews to Wealthier Home Buyers
- Big Stock Upside for Hudson City Deal: Analyst
- 5 High-Yield Stocks Ready to Boost Dividends
- Yoshikami: Four Things You Need to Know About Gold Now
- Steinbock: The Euro Zone Endgame Begins
- Option Bulls Take Another Shot on Idenix
- Leading Broker to Leave Greece Stock Market
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Main Players in the Greek Election
- Italy 2-Year Borrowing Costs at Peak Since December
- Euro Bond Wins Supporters, but Details Remain Vague
- German, UK Bond Yields Will Go Even Lower
- Labor Board Member Resigns Over Leak to GOP Allies
- £82.5 MN Loan Scheme Launches for Youth Business Start-Ups

- Southern Europeans Wire Cash to Safer North
Coke Shouldn't Tread Where PepsiCo Is Heading: Isdell
News Editor
Isdell's interview with CNBC was part of a guest appearance on "Squawk Box" Tuesday. In a wide-ranging discussion, he touched on a number of different topics, including the outlook for General Motors and the economy.
Isdell, who is a member of GM's [GM
Loading...
()
] board, said the board is unified in its approach and ready to go into bankruptcy if that is necessary.
"We, by the time we get into June, are going to see a new General Motors. We're going to see a new American auto industry, and how that unfolds is to do with all of these deadlines and what happens along the way, and of course, like all of these things, you won't know until just before midnight," he says.
The troubled automaker is working to reorganize before a June 1 deadline. GM CEO Fritz Henderson told CNBC Tuesday that he would prefer to avoid a bankruptcy filing.
Henderson's discussion also touched on GM's ability to meet fuel efficiency and emission standards being proposed by the Obama administration.
Isdell says his opinion is that the new standards are tough and will cost more, but it is the right thing to do.
"Directionally, is it the right way to go?" he says. "Do we need to have better-performing vehicles in terms of fuel consumption to cut the energy bills? Absolutely. So in the broader context, it is absolutely right. Is it being forced on the industry? Of course, it's a government mandate. But it is the right direction? Absolutely."
Recovery in 2010
"I think it is still a difficult time ahead, I really do," he says. "The whole financial architecture is still stressed very, very badly, and I think we're still going see a difficult ride through all of this year. We're going to see some good periods, some bad periods. "
However, he is hopeful when he looks at the global economy. (For more on where he sees growth, watch this video.)
"There are other engines out there that can click in to help bring us out of it, and I think that's 2010," he says.
More from Consumer Nation:
- Brisk Sales Still Brewing at Honest Tea
- Six Flags Prepares for Make or Break Season
- The Man Who Shorted Subprime: Commercial Real Not A Buy
- Frugal Shoppers May Be Here To Stay
- Pepsi's Challenge: What's The Right Price?
- A New Pepsi Generation?
Questions? Comments? Email us at









