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Funny Business
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Companies spend huge amounts of time and money naming new products to elicit certain emotions.
Drug names are my favorite. Viagra makes me think Vigor+Aggressive.
So Mars, the privately held candy company, thought "Fling" would be a good name for a candy bar aimed at diet-conscious women. The bar "tastes indulgent" but has less than 85 calories. "Naughty...but not that Naughty" is the tagline.
Women wanting to find out more would probably go online and type in Fling.com right?
That would be a mistake.
As AdAge discovered, Fling.com sends you to a porn site,"The Hottest Place to Hook Up". Instead, Mars had to settle for FlingChocolate.com.
"The internet is not for practice, guys," writes AdAge's B.L. Ochman, who points out this isn't the first time a URL has been SOL. Back when Dell [DELL
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] launched its One2One blog, it failed to realize that the domain name had already been taken...by a porn site.
Geez, are there any domain names NOT yet taken by porn sites?
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