Will Dynamic Ticket Pricing Work?

Wednesday, 20 May 2009 | 2:04 PM ET

The San Francisco Giants are the first team to experiment with dynamic pricing, changing ticket prices of about 2,000 seats on gameday. It basically helps the team enjoy the fruits of the secondary market on the initial sale of the tickets and also helps to make sure that tickets aren't overpriced and don't go unused.

We spoke to Barry Kahn, CEO of Qcue, the company that runs the software for the Giants.

SF Giants' New Pricing Model
The San Francisco Giants hired a company called Qcue to implement a system that allows the Giants to change some ticket prices on the day of the game, reports CNBC's Darren Rovell. He discusses this pricing model with Qcue CEO Barry Kahn.

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